Nothing comes easy in life. We everyday run , work hard to earn our bread and butter. Life is a hustle and we all are hustling to get the best for us. Food industry today has gone leaps and bounds and is one of the most widely accepted business all over the country and across the globe. Be it home cooked meal, restaurant food or ready to cook packed meal.

What is processed food ?

Processed food includes food that has been cooked, canned, frozen, packaged or changed in nutritional composition with fortifying, preserving or preparing in different ways.

Food Packaging :

Food packaging plays a vital role in preserving food throughout the distribution chain. Without packaging, the processing of food can become compromised as it is contaminated by direct contact with contamination.

About iD Fresh :

Where food is grown in beakers we are glad we have a company that prepares food in kitchen to provide you all the freshness that you can get from your home style cooking. When you bring home iD Fresh, you bring food that is healthy and wholesome. iD Fresh make’s sure everything they make and every step of the process follows two rules – keep it natural and keep it clean.  Hand picked fresh ingredients are traditionally cooked using RO Water and without any artificial flavor or added preservatives to give you the taste of your home cooked meal.

History :

in the year 2005 a group of five cousin brothers started to sell Idli batter from their small kitchen in Bangalore which was loved by many and gradually . Gradually the small idea shaped into a big venture and today they are helping put home-made meals on dining tables across Bangalore, Mysore, Mangalore, Mumbai, Pune, Hyderabad, Vijaywada, Vizag, Rajahmundry, Chennai, Ernakulam, Coimbatore, Cochin, Sharjah, Abu Dhabi and Dubai. It’s the sincere hanrdwork, dedication, positive vision , love and support of lakhs of people who brought iD Fresh this far.

Range of Products :

Today iD Fresh serves a wide range of products both natural and organic.

Natural Food : IDLY & DOSA BATTER , MALABAR PAROTA, NATURAL PANEER, RAGI IDLY & DOSA BATTER, RICE RAVA IDLY BATTER, WHOLE WHEAT PAROTA, WHOLE WHEAT CHAPATI, WHOLE WHEAT & OATS DOSA BATTER, FILTER COFFEE DECOCTION, VADA BATTER

Organic Food : ORGANIC IDLY & DOSA BATTER, ORGANIC MALABAR PAROTA, ORGANIC RAGI IDLY & DOSA BATTER, ORGANIC WHEAT PAROTA, ORGANIC WHOLE WHEAT & OATS DOSA BATTER, ORGANIC RICE RAVA IDLY BATTER

BRING HOME THE ESSENCE OF MALABAR : ORGANIC MALABAR PAROTA

A parota, or malabari parotta is a layered flatbread, originating from the Indian subcontinent, made from maida flour, popular in Southern India.It is a common street food originating from Kerala and also found in other states like Maharashtra, Karnataka, Tamil Nadu and major cities like Bangalore, Mumbai, Delhi etc. At some places it is also served at weddings, religious festivals and feasts. It is prepared by kneading maida flour, egg (in some recipes), oil or ghee and water. The dough is beaten into thin layers and later forming a round spiral into a ball using these thin layers. The ball is rolled flat and pan fried. Almost as popular as the backwaters, the elephants and the lush greenery, is the Malabar parota. And iD Fresh have packaged this warm, crispy delight from God’s own country to serve up a treat for you and your family. So all you need to do is just open a packet and turn the tava on, heat the Malabar Parota by also adding few drops of oil or ghee from sides to make it more crisp. Serve immediately with vegetable kurma or any curry.

Usage & Shelf Life :

Refrigerate at 0-5°C. Bring the parota to room temperature before using it. Consume within 5 days after opening the packet.

                           Nutritional facts [ per 100 grams ] 
In every bite of the parota, you're guaranteed to find only energy and no chemicals or transfats.


Energy                   : 337.26 kcal
Protein                  : 9.62 g
Fat                      : 14.2 g
Saturated fatty acid     : 6.5 g
Sugar                    : 0 g
Carbohydrate             : 42.48 g
Trans fatty acid         : 0 g
MUFA                     : 6.1 g
PUFA                     : 1.6 g
Cholesterol              : 0 mg
Sodium                   : 252.33 mg 

ORGANIC MALABAR PAROTA :

With a flavor that is second to nothing, the iD Fresh Organic Malabar Parota is truly organic. Right from the source to your plate, it’s kept pure and protected from chemicals, so it’s better for you and for the world. I recently got to try out organic Malabar Parota and it was far better than the rubbery parotas we get in restaurants. Heat a tawa, and place a parota on it. Gently press the parota with a spatula to open it’s layers and flip flop for a minute until hot and crisp. Believe me you’ll have an experience of life time. Pair it with your favorite accompaniment and enjoy life’s simple pleasures to it’s fullest.

SPOON FORK AND FOOD RATING  

Taste            :  10/10 
Packaging        :   8/10 
Shelf Life       :   8/10 
Pricing          :   9/10